What the average hides.

Ask “how much do OnlyFans creators make?” and OnlyFans' own filings have an answer. In the year to November 2025, fans paid $7.84bn, $6.29bn of it went to creators, and there were 5.06 million creator accounts. That works out at about $1,242 a year per account, or $104 a month. It is a real average and a poor guide to what any one account earns. Only about half of those accounts were active during the year, and about five thousand creators have earned more than a million dollars each since the platform launched.

How much do OnlyFans creators make, according to OnlyFans

OnlyFans belongs to Fenix International Limited, a UK company, so its full annual report is filed at Companies House every year. The financial year ends on 30 November. Here are the last four.

Fan payments are what fans paid after sales taxes and refunds; the income statement calls this gross site volume. Account numbers count every creator or fan account that hasn't been deleted or deactivated, whether or not anyone still uses it. The creators' share is fan payments minus OnlyFans' revenue. It matches the payouts Variety reported for 2022, 2023 and 2024, and the $6.3bn OnlyFans gave for 2025. The 2025 report also says $6.2bn was paid out to creators during the year, which moves the monthly average by less than two dollars.

The arithmetic for 2025: $6.29bn ÷ 5.06 million accounts ≈ $1,242 a year, and $1,242 ÷ 12 ≈ $104 a month. So the average OnlyFans income is roughly a hundred dollars a month, before tax and before the cost of making any content.

The average has also fallen every year, from $1,402 in 2022 to $1,242 in 2025. Over those three years fan payments grew by 41%, while the number of creator accounts grew by 59%.

Why the average OnlyFans income misleads

The account count is the first problem. According to Variety, about 2.5 million of the roughly 5 million creator accounts were active in fiscal 2025. Divide the creators' share by active accounts alone and the average doubles, to about $2,500 a year, or $210 a month. The fan side looks similar: 132 million of 437 million fan accounts were active. Spread across them, 2025's fan payments come to about $59 per active fan for the whole year, which says as little about a top spender as $104 says about a top creator.

Then a small number of very large accounts pull the average up. In August 2026, OnlyFans said 5,076 creators had earned more than $1 million each since 2016, about one for every thousand creator accounts on the site today. Between them they have been paid at least $5bn of the more than $30bn OnlyFans says it has paid creators in ten years.

OnlyFans doesn't publish a median, percentiles or income by tier. Precise figures for what the top 1% or top 10% earn circulate widely, but none of them come from the company, so we don't repeat them. The published numbers are enough to show that the typical account earns less than the average and a small group earns far more.

Where the money comes from

Fans pay through subscriptions, pay-per-view messages and posts, tips and custom requests. OnlyFans keeps 20% of every payment, and its report describes the split as $4 to creators for every $1 the company retains.

The filings don't break fan payments down by type, but they do split OnlyFans' revenue into subscriptions and everything else. The platform takes the same 20% of every payment, so that split roughly mirrors what fans spend. Subscriptions brought in 48% of OnlyFans' revenue in 2022 and 27% in 2025. Subscription revenue has fallen two years running, from $541m in 2023 to $422m in 2025, while everything else nearly doubled between 2022 and 2025, from $568m to $1.13bn.

Subscriptions open the door. Three dollars in four now arrive after it.

A subscription is predictable and capped: subscribers times price, and the price is the first thing every fan reads. Pay-per-view has no ceiling per fan, but it depends on what each fan is offered, when, and at what price. Tips and customs come from fans who feel known. They are the most personal money on an account and the easiest to lose to a slow or generic reply.

What separates the top

We have worked with more than 1,000 models since 2019. The accounts that pull ahead are not always the ones with the best content. They are better at four things: pricing, consistency, replies and traffic.

The subscription price tells a fan how to value everything behind it, before a single photo loads. We price from the top of the fanbase and then hold the price, because flash sales teach fans to wait. In “Aria”, one of our published cases, a single repricing and an end to flash sales took revenue 2.4× in ninety days. Nothing else changed. The full argument is in Pricing is positioning.

Consistency means fans can rely on the account: a posting rhythm that holds, and a content plan built on what they actually buy. It doesn't mean more posts. “Vermilion” had been stuck at $9k a month for a year. We cut her posting volume by a third, rebuilt her pricing and moved every conversation to our floor, and monthly revenue rose 3.1× in six months.

With three dollars in four arriving one purchase at a time, somebody has to make each sale. On the accounts we run, those sales happen in conversation. A chatter answers every fan, remembers what he bought and what he ignored, and makes the next offer at a price that fits him, at 3am as much as at noon. Our chatting floor works 24/7 on the AgencyKey CRM; an AI assist drafts, and a person sends. When “Meridian” handed us her posting and chatting, we also reworked her offer, and the same twenty filming hours a week now earn roughly twice as much.

Traffic comes last. Subscribers have to come from somewhere, and a source is worth what its fans spend, not how many clicks it sends, so we measure every source from click to revenue. Where subscribers come from and how to route them is the subject of our OnlyFans promotion guide.

We do all four for every model on the roster, every day. The roster is capped at one hundred models, and by our own count its median sits in the top 1% of OnlyFans creators.

OnlyFans earnings calculator

Averages describe the platform, not you, so put in your own numbers and see what fans pay, what OnlyFans keeps and what reaches you, with and without an agency.

What an agency's commission really costs

Most of the arithmetic fits on one line. If the agency takes its percentage from your payout, after OnlyFans' 20%:

take-home = gross × 0.8 × (1 − commission)

On your own you keep 80% of gross. With an agency on X%, you keep 80% of gross times (1 − X). So an agency leaves you better off only if it grows your gross by more than 1 ÷ (1 − X). The break-even points:

• 30% commission: 1.43× your current gross;
• 40% commission: 1.67×;
• 50% commission: 2×.

Say fans pay you $10,000 a month. On your own you keep $8,000. With a 40% agency and the same $10,000, you keep $4,800. To get back to $8,000, fans have to pay $16,667 a month. At 30% the figure is $14,286; at 50%, $20,000.

Check two things in any contract. First, what the percentage is taken from. The same number taken from gross instead of from your payout costs you more: 30% of gross is 37.5% of what OnlyFans pays you. Second, what it buys. Below the break-even line an agency can still be worth paying if what you want is your time back, but that is a different purchase and should be priced as one.

“Aria” and “Vermilion” both cleared even the 50% line, at 2.4× and 3.1×. Not every account can, and when we can't see the path, we say so. About half of the models who apply to us are declined within 24 hours. What else to check before signing is in How to choose an OnlyFans agency.

Before tax

Every figure here is before tax. What you owe on OnlyFans income depends on the country you live in and how you are set up there. That is a question for an accountant rather than an agency, and it is a better question before your first big month than after.

Where your account lands

OnlyFans pays creators more every year, and the average per account falls every year. Where a given account lands, between nothing and seven figures, comes down to pricing, consistency, replies and traffic, and all four can be measured. If you want to know where yours stands, our free audit gives a straight answer within 24 hours.